Free Whitepaper: GS1 Digital Link as a Marketing Tool
👇 Get your free copy of the whitepaper using the form below.
Here’s what you can look forward to:
✅ Overview: Discover what GS1 Digital Link can really do, way beyond the barcode
✅ Best practices: See how 6 top FMCG brands use QR codes for gamification, promotions, and CRM
✅ Expert insights: Design tips, activation ideas, and hands-on strategies from GS1, info.link, Brame, MILK., Slace, and REINBOLDROST
Background
GS1 Digital Link takes packaging to the next level. What used to be just a barcode is now a digital touchpoint – connecting brands and consumers instantly, flexibly, and personally.
What happens when brands unlock this new standard? Every package becomes a stage for interactive campaigns, gamified experiences, targeted promotions, and even real conversations via Messenger.
The real world shows: FMCG pioneers are already using GS1 Digital Link to engage shoppers, build loyalty, and gain real-time insights. Whether it’s minigames, instant discounts, or WhatsApp chats, brands are delivering real value, boosting conversion, and staying top of mind. This whitepaper brings together the best case studies, expert tips, and bold new ways to make product communication playful, measurable, and relevant.
FAQFrequently Asked Questions
Author
Max Ackermann
Max Ackermann is Founder & CEO of info.link, a technology company based in Hamburg and Berlin, Germany. info.link helps brands turn products into smart, compliant digital touchpoints. Max has over 20 years of experience building digital businesses, leading McKinsey's Design and Corporate Venture teams across Europe. He has also built digital products and platforms with global brands like Nike, Google, Meta, and Airbnb. Max helps brands create GS1-standard Digital Labels to share Green Claims, Digital Product Passports, product information, promotions, and more. He is an expert in QR codes, green claims, EU regulations, multilingual digital labeling, and is a Fellow of the Higher Education Academy in the UK.
