Link your product information to the places that matter most.
Turn your products into digital touchpoints & your product data into AI sales. Built on GS1 standards.
Trusted by
1B+
Packs already live worldwide
60+
Languages via DeepL AI
75+
AI visibility parameters
10/10
AI readiness score
Product → Web → AI
Two shifts are reshaping how consumers find, evaluate, and buy products. Both are happening now. info.link helps you lead in both.
The barcode becomes a QR code
With GS1 Sunrise 2027, every existing barcode can become a GS1 Digital Link QR code. At the same time, the EU Empowering Consumers Directive and the Digital Product Passport are raising the bar for what brands must disclose at the point of product. Brands need compliant Digital Labels, accessible via a single scan.
Search becomes a conversation
McKinsey predicts USD 750 billion in consumer spend will flow through AI assistants by 2028. When a shopper asks ChatGPT or Gemini for a recommendation, the AI gives one answer, not a page of results. Most product data wasn't built for this. Brands need verified, machine-readable answers that AI trusts and cites.
From the product to the web. From the web to AI.
Turn your products into digital touchpoints.
- Stay compliant with EU regulations without relying on lawyers for every update
- Launch compliant Digital Labels in minutes using 50+ ready-made content modules
- Future-proof your packaging with the new GS1 Digital Link QR code that works at checkout, on the web, and in AI
- Reach consumers worldwide in 60+ languages, translated automatically
Turn your product data into AI sales.
- Show up when shoppers ask ChatGPT, Gemini, or Perplexity about your products
- Publish verified FAQs in minutes, your team can review and approve
- Beat unverified sources with auditable content AI systems actively trust and cite
- Reach buyers on your website, in online shops, and inside AI chat, from one place
Already 1 billion labels worldwide rely on info.link
Built with GS1
GS1 invested in info.link in March 2025. The platform is built on the GS1 Digital Link, the new global standard for next-generation barcodes. Your products get a future-proof identity that works at checkout, on the web, and in AI.
Built with lawyers
Developed with leading law firms CMS and SKW Schwarz. info.link meets EU regulatory requirements from day one, so your team can focus on products instead of compliance questions.
Built for scale
Already live on more than 1 billion packs worldwide. 60+ languages via DeepL. API-first architecture that connects to any PIM, MAM, or MDM. No manual data entry, no IT bottleneck.
“The enthusiasm of consumers for the GS1 Digital Link shows us that they are seeking more transparency and interaction with products. With info.link, we can meet these needs while building a stronger connection to our brand.”
Sebastian Hörmann
Digital Marketing Manager, Ehrmann
“We are thrilled to be able to ensure that our products are more visible in AI results thanks to info.link/answers. By using GS1 standards, we help both our customers and our retail partners answer complex or sensitive questions about nevernot products and find answers.”
Katharina Trebitsch
Co-Founder, Nevernot
“It's exciting to see how our 2D codes and digital labels – originally introduced for compliance – are evolving into a genuine new touchpoint through gamified campaigns, giveaways, and more.”
Carina Dillmann
Brand Managerin, Wepa
“We started with a test and presented it in a broader internal session. The feedback was consistently positive. We decided to integrate info.link as a central component of our digital communication approach for the Home Care product segment.”
Tim Ziegler
Digital Marketing Specialist, Brauns-Heitmann
Ready to link your products to the web and AI?
See how info.link helps leading brands meet compliance, engage consumers, and show up in AI search. Book your free consultation.
Book a demo