Brauns-Heitmann implements info.link to deliver sustainability transparency and prepare for the Digital Product Passport

About Brauns-Heitmann

Brauns-Heitmann is a German family-owned company known for specialised household and laundry care products, decorative items and food and egg dyes. For more than 150 years the company has stood for quality made in Germany and a balance of tradition and innovation. With brands like HEITMANN and HEITMANN pure, Brauns-Heitmann focuses on effective, consumer-oriented solutions and increasingly sustainable product concepts.

The Challenge

Brauns-Heitmann wanted to strengthen product transparency while preparing for new regulatory requirements.

Before using info.link, the team faced several challenges:

• Growing consumer expectations for clear sustainability information across categories and markets.
• The need to provide usage instructions and ingredient details in multiple languages without increasing packaging complexity.
• Emerging regulatory demands such as the Digital Product Passport and requirements from the EU Empowering Consumers Directive (EmpCo) around green claims.
• Fragmented processes for managing product information across packaging, e-commerce and internal systems.
• Limited ability to guide consumers from the physical product to deeper digital content or online shops.

The Solution with info.link

Brauns-Heitmann implemented info.link to create a flexible digital label system that makes product information accessible, multilingual, and ready for future standards:

• Close collaboration with the packaging agency ensured a seamless connection between physical and digital labelling and a consistent brand experience.
• AI-supported localisation enabled high-quality language variants within minutes and helped tailor content to specific markets.
• Each digital label delivers clear usage instructions, relevant product recommendations, and direct paths to preferred online shops for fast replenishment.
• Product management, e-commerce, and web teams were onboarded to maintain and expand labels independently, improving speed and internal ownership.
• The label structure already anticipates future EU requirements, allowing Brauns-Heitmann to keep packaging stable over long product life cycles.

The Results

Only weeks after launch, the impact became visible across teams and consumer interactions:

• More than 1,000 additional visits to the digital ecosystem within the first weeks.
• A clear and practical path to meeting new requirements including the Digital Product Passport and future packaging regulations.
• Faster localisation processes supported by AI, reducing dependency on external agencies and improving workflow efficiency.
• Strong internal adoption as teams realised how easily digital labels can be created, updated, and scaled.

“We started with a test and presented it in a broader internal session. The feedback was consistently positive. We decided to integrate info.link as a central component of our digital communication approach for the Home Care product segment.”

— Tim Ziegler, Digital Marketing Specialist , Brauns-Heitmann

What’s Next for Brauns-Heitmann

Brauns-Heitmann plans to extend info.link across all brands and product categories. The digital label platform will become a central component of the company’s IT infrastructure and will support packaging, compliance, e-commerce, and international markets. This foundation will help Brauns-Heitmann scale digital transparency and maintain a future-ready and sustainable product portfolio.