What is the EU EmpCo Directive and why should brands care?

The EU EmpCo Directive, or the Empowering Consumers for the Green Transition directive, is a new legal framework aimed at protecting consumers from misleading environmental and sustainability claims. It sets out specific requirements for how brands must substantiate and communicate green claims. If you want to know exactly what it covers and how it will impact your product launches, the whitepaper provides a comprehensive overview and actionable guidance.

Who needs to comply with the EmpCo Directive?

Any business or brand selling products in the EU will be affected by the EmpCo Directive – regardless of size or sector. If your company makes any environmental or green claims, you’ll need to meet the new requirements by the 2026 deadline. Want to know what those requirements are and how to future-proof your business? Find out in the whitepaper.

What questions will the "Mastering the EU EmpCo Directive" whitepaper answer?

The whitepaper addresses the biggest pain points brands face with the new directive: What counts as a compliant green claim? What evidence and explanations do you need? How do you avoid the most common pitfalls? The answers are not obvious – and the guide lays out a 4-step method you won’t find summarised anywhere else.

How can this whitepaper give brands a competitive edge with EmpCo compliance?

The whitepaper is more than just a summary of the EmpCo Directive. It provides practical, step-by-step strategies, real-world examples, and best practices that leading brands are already adopting. If you want to stay ahead of regulatory changes – and avoid costly compliance mistakes – this guide is your early-mover advantage.

What happens if brands ignore the EmpCo Directive or delay action?

Non-compliance can result in legal challenges, damaged reputation, and increased costs for product relaunches. The whitepaper reveals why acting now is critical, which risks are often overlooked, and what proactive steps the top-performing brands are already taking. Download the guide for insights you won’t get from a simple summary.

Free Whitepaper: EU Empowering Consumers Directive (EmpCo)

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You can look forward to the following highlights:

✅ Context:Overview of current and future legal requirements: presented for non-lawyers

✅ 4-Step Guide: Simple framework for creating green claims

✅ Best practices: Reworking packaging / ads according to the Green Claim Framework

Background

With the introduction of the EU Empowering Consumers Directive (EmpCo), a new era in handling green claims is underway – transparency, verifiability, and consumer protection matter more than ever.

To prepare organizations for the upcoming challenges, we examined the key requirements, pitfalls, and best practices. We focused on developing practical solutions and clear guidelines so organisations can communicate about sustainability in a way that is both legally compliant and future-proof. Our goal: Equip organisations for the EmpCo era and help build lasting consumer trust.

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Author

Max Ackermann

Max Ackermann is Founder & CEO of info.link, a technology company based in Hamburg and Berlin, Germany. info.link helps brands turn products into smart, compliant digital touchpoints. Max has over 20 years of experience building digital businesses, leading McKinsey's Design and Corporate Venture teams across Europe. He has also built digital products and platforms with global brands like Nike, Google, Meta, and Airbnb. Max helps brands create GS1-standard Digital Labels to share Green Claims, Digital Product Passports, product information, promotions, and more. He is an expert in QR codes, green claims, EU regulations, multilingual digital labeling, and is a Fellow of the Higher Education Academy in the UK.

Free Whitepaper: EU Empowering Consumers Directive (EmpCo)

Background

FAQFrequently Asked Questions

What is the EU EmpCo Directive and why should brands care?

What is the EU EmpCo Directive and why should brands care?

Who needs to comply with the EmpCo Directive?

Who needs to comply with the EmpCo Directive?

What questions will the "Mastering the EU EmpCo Directive" whitepaper answer?

What questions will the "Mastering the EU EmpCo Directive" whitepaper answer?

How can this whitepaper give brands a competitive edge with EmpCo compliance?

How can this whitepaper give brands a competitive edge with EmpCo compliance?

What happens if brands ignore the EmpCo Directive or delay action?

What happens if brands ignore the EmpCo Directive or delay action?

Author

Max Ackermann

Get the Free Whitepaper

FAQ
Frequently Asked Questions