The State of Green Claims 2024: ~70% of QR codes in retail are problematic
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Here’s what you can look forward to:
âś… Scorecard: Evaluation of QR codes using a 10-point scale based on design, technology, and content.
âś… Detailed analysis: Key insights from the report explained through real examples.
âś… Good practice: In-depth look at the four best QR codes and what makes them successful.
âś… Compliance with EU regulations: Assessment of QR codes in light of upcoming legal requirements like the Green Claims Directive.
Background
QR codes could be the key to more transparent environmental claims (“Green Claims”), but around 70% of QR codes in retail fall short. Following their widely reported analysis “State of Green Claims 2024”, info.link, The Goodwins, and Popular Packaging now dive deeper in this new report —exploring the reasons behind these shortcomings and offering practical solutions.
The study is based on a 10-point scale that considers factors like design, technology, and content.
Author
Max Ackermann
Max Ackermann is Founder & CEO of info.link, a technology company based in Hamburg and Berlin, Germany. info.link helps brands turn products into smart, compliant digital touchpoints. Max has over 20 years of experience building digital businesses, leading McKinsey's Design and Corporate Venture teams across Europe. He has also built digital products and platforms with global brands like Nike, Google, Meta, and Airbnb. Max helps brands create GS1-standard Digital Labels to share Green Claims, Digital Product Passports, product information, promotions, and more. He is an expert in QR codes, green claims, EU regulations, multilingual digital labeling, and is a Fellow of the Higher Education Academy in the UK.
