The State of Green Claims 2025 Report: More than half of Green Claims in print ads would soon be non-compliant

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Here’s what you can look forward to:

✅ Funnel analysis: Classification of all green claims based on how well they meet transparency requirements and content standards under German Federal Court rulings and the EU Empowering Consumers Directive.

✅ Meta-analyses: Grouping of all 164 green claims (from over 2,000 print ads) by category, greenwashing risk, and access & presentation of digital information.

✅ Deep dives: Detailed breakdown of the best green claims from leading industries—and what they got right.

✅ Regulation made simple: The methodology also works as a hands-on guide for implementing all EU Green Claims requirements.